Outbound Intelligence
Signal-based cold email and LinkedIn outreach targeting companies showing genuine buying intent right now. Qualified meetings on your calendar in 30 days.
For B2B teams with $5K+ ACV whose buyers can be reached on email, LinkedIn, or WhatsApp.
You build the business. We build the demand. Outbound Intelligence is how we run B2B lead generation for you, as your extended team: cold email and LinkedIn outreach that books 30+ qualified meetings a month. We map the accounts showing buying intent, write the sequence in your founder’s voice, run it on dedicated infrastructure, and only forward the meetings worth your time. We run the system. You close the deals.
Highly rated across leading B2B review platforms
1,200+
Qualified meetings delivered
3X
Average pipeline growth
5+
Regions with active clients
8+
Industries served
Trusted by Growing Teams Worldwide
What sits inside Outbound Intelligence
Each channel runs on the same buyer map. We activate the combination that fits your market, deal size, and sales cycle.
Dedicated sending infrastructure, signal-led sequencing, and manual qualification before any meeting hits your calendar.
Connection requests, follow-ups, and meeting handoff sequenced across multiple sender accounts with reply qualification.
Lead-gen forms, document ads, and conversation ads run against a named-account list refreshed weekly from intent signals.
How we run an outbound engagement
Every Outbound Intelligence engagement runs this loop. Each stage produces an artefact your team can audit, own, and rerun.
Week 1: build the active account pool from four signal classes (hiring, funding, tech-stack changes, behavioural intent). Apollo + Ocean for firmographics, Clay for enrichment. 1,500 to 4,000 in-market accounts scored on signal freshness. Refreshed weekly across the engagement.
Week 1 to 2: decide which channels run on which accounts based on buyer behaviour, not category convention. Cold email infrastructure stood up in parallel (dedicated domains, mailbox rotation, 30-day warm-up). LinkedIn sender personas content-warmed.
Week 2: 45-minute interview with your founder captures cadence, vocabulary, and the specific problem framing. Sequences drafted across both channels from that voice profile. Same buyer never sees a cold email and a LinkedIn message that read like two different agencies.
Week 3 to 4: campaigns activate at conservative volume. Shared inbox cadence orchestration: reply on one channel pauses the other automatically. Growleads SDR reads every reply within four hours.
Ongoing: every interested reply qualified by a Growleads SDR on a 15-minute discovery call before a meeting hits your calendar. Three criteria checked: fit, authority, timing. Qualified meetings handed off with full context.
The infrastructure underneath
No vendor lock-in. Every tool below is documented in your playbook so your team can take outbound in-house whenever you want.
Hiring signals, funding rounds, tech-stack changes, conference rosters across the whole buyer pool. We pay for the data so you do not have to.
Account-level enrichment plus AI-assisted research on every decision maker before a single message goes out. Every record carries the trigger that made us reach out.
Smartlead handles cold email deliverability with dedicated domain rotation. HeyReach handles multi-account LinkedIn sequencing. Single shared inbox view so the channels never collide on the same buyer.
A Growleads SDR reads every reply within four hours. Out-of-office, soft pass, hard opt-out routed automatically. Only interested fit replies get qualified to your AE.
Every reply, every meeting, every disqualification logged in HubSpot. Your AE walks into the meeting knowing which signal opened the door and which channel landed the booking.
Case studies
Named clients, named industries, and the actual reply rates, meeting counts, and timelines from our Smartlead and HeyReach infrastructure. No anonymised case studies.
View all case studiesAauti · India and US
Aauti needed a repeatable instructor-onboarding motion. We ran coordinated email and LinkedIn cadences against the same ICP, with sender splits protecting deliverability and a manual qualification pass before any meeting hit the calendar.
Jindal Lifestyle · US, Europe, Mexico
Jindal Lifestyle wanted to open an OEM vertical separate from its retail business. We ran 8 campaigns across three geographies and three named trade shows (Ambiente, NRAS, NAEFM), with industry-specific positioning per region and LinkedIn outbound running in parallel.
UK student housing brand · enterprise client (anonymised)
An enterprise UK student-housing brand watched rising CPCs erode its primary acquisition channel. We rebuilt the Google Ads programme around tight match-type discipline on high-intent housing queries, a landing-page refresh that matched ad copy to the application form, and weekly bid review against actual booking data.
ImpactCraftAI · India, US, UAE
ImpactCraftAI launched with no installed base, no inbound leads, and no warm network. We ran 17 campaigns across India, US, UAE, Massachusetts, and California with per-geography copy splits. The California campaign alone hit a 12.1% reply rate on 2,925 sent.
Fox India Voyages · India
Fox India Voyages sells MICE and corporate event logistics. The buyer pool is narrow but high-intent. We ran a LinkedIn-led outbound system that opened every message with the planner’s calendar problem, not Fox’s service catalogue.
STITCH · Apparel manufacturing
STITCH sells a garment MES to apparel factories. Most agency programmes were burning the budget on broad-match irrelevant traffic. We rebuilt around tight exact-match keywords on “garment MES” and “production tracking software”, and rewrote the landing page with manufacturer-specific proof blocks and a three-field form.
FullDome.pro · Global
FullDome.pro sells immersive dome installations to museums, planetariums, theme parks, and immersive venues. The challenge was precision, not scale. We ran a tight email and LinkedIn programme against a manually curated decision-maker list, with sub-vertical copy splits per venue type.
ZappLoans · India
ZappLoans needed digital loan application volume at unit economics that worked. We ran salaried-professional targeting on instant-loan keywords, with continuous spend optimisation week-on-week against actual borrower disbursement data.
Bana · Global
Bana sells designer and fashion-brand fabric sourcing. We ran high-intent keyword precision against the searches designers and merchandisers actually use, with proof-led creatives that spoke to fabric quality and consistency, not to generic supplier positioning.
Video testimonials
Why Growleads
We are accountable for one thing: qualified meetings with decision-makers who have real budget and authority. Not open rates. Not sequences sent. Not monthly reports that show everything except pipeline.
GEO and AEO, getting your brand cited inside ChatGPT, Perplexity, and Gemini, is live for Growleads clients today. Most demand generation agencies are still running the 2021 playbook. The first-mover window is roughly 18 months wide.
Outbound, inbound, and LinkedIn authority all draw from the same buyer model. Your buyer experiences a consistent, credible brand across every channel. Your pipeline compounds instead of plateauing. One partner, one weekly call.
ICP models, signal libraries, channel playbooks, messaging frameworks, AI automation infrastructure. All of it is yours. The system compounds. Campaigns stop the moment the retainer does. The intelligence we build does not.
If outbound is not right for your market, we say so in the first call. If your ICP is too broad to run with precision, we push back before a dollar is spent. This has cost us some projects. It has kept clients for years.
Testimonials
A 30-day system, not a guess. We understand your buyer first, then build, activate, and run every channel under one intelligence layer.
We study your buyer before touching a single tool: intent signals, channel behaviour, buying committee, decision timeline. The channel decision comes after the buyer is understood, never before.
A channel plan built for your ICP and your market, not a template with your logo on it. It names the channels, the rationale, the budget, and the expected outcomes. You approve it first.
Campaigns go live in 14 days. The intelligence is already built, so activation is fast without cutting corners. The first message knows who it is going to and why they respond.
Outbound, inbound, and LinkedIn authority running under one strategy and one intelligence layer. You attend the meetings. We run everything else.
Shared dashboards and weekly insights: meetings booked, pipeline created, conversion at each stage. Not emails opened. The numbers that connect to revenue.
Which channels do you actually run? Cold email, LinkedIn, both?
Cold email and LinkedIn outbound are the core, and they run on the same buyer map with a shared inbox, so the same decision maker never gets two uncoordinated messages in one week. LinkedIn Ads runs alongside them as ABM-grade paid social against the same named accounts, so paid and organic outreach reinforce each other. We add WhatsApp outbound for India and Middle East markets where email response rates are flat and the phone is the buying surface (Q3 2026).
Will outbound hurt our main domain’s deliverability?
No. We never send outbound from your primary domain. Dedicated secondary domains mirror your brand (e.g., yourbrand-team.com), each with its own SPF, DKIM, and DMARC. Your main domain stays clean for marketing email. We run inbox-placement tests every 14 days and rotate domains the moment placement dips below 92%.
How many qualified meetings can we realistically expect?
For a focused B2B ICP with 1,500 to 4,000 in-market accounts, an Outbound Intelligence engagement typically produces 12 to 30 qualified meetings per month from month 2 onward. Wider ICPs and shorter sales cycles trend higher. Niche enterprise plays trend lower per month but produce larger ACV. We model your specific number on the discovery call.
What does ‘qualified meeting’ mean in your reporting?
Right account (matches your ICP), right person (decision authority or strong influence), stated intent (real problem, not a curiosity call), and a calendared time they show up to. We do not count no-shows or curiosity calls. The bar is what your AE accepts without complaining.
How do you handle replies and opt-outs?
Every reply is read by a human within four business hours. Interested replies get an immediate calendar link with a context note. Soft ‘not now’ goes into a 90-day nurture. Hard opt-outs are unsubscribed across every sending domain and added to a permanent suppression list. CAN-SPAM, GDPR, CASL compliant.
Will the sequences sound like a template or like us?
Like you. We interview your founder in week 1 to capture cadence, vocabulary, and the way you actually describe the problem you solve. Sequences are written from that voice, not a template library. Every message references a real trigger on the recipient’s account; it cannot be sent to anyone else without rewriting.
Can we run cold email and LinkedIn outbound at the same time?
Yes, and we usually recommend it. Multi-touch across email + LinkedIn typically lifts reply rates 1.6x to 2.4x versus email alone on the same list. We coordinate the cadence so a prospect never gets both within 48 hours, and we share an inbox so replies on one channel pause the sequence on the other.
Who owns the infrastructure and lists when we end the engagement?
You do. Domains, sending accounts, HubSpot records, Smartlead campaigns, HeyReach accounts, target lists, message libraries, and the documented playbook all transfer to you. We give a 14-day handover with a recorded walkthrough so your team can run it in-house if you ever choose to.
What does an Outbound Intelligence engagement cost?
We do not publish a number because every engagement is sized to ICP scope, channel mix, and team capacity. What we will say upfront: 90-day minimum commitment then month-to-month, priced for outcomes (qualified meetings) rather than retainer hours, and full transparency on every line item. The first call gives you a number tailored to your scope.
Is this B2B sales lead generation or just appointment setting?
Both, run as one motion. We are an outbound lead generation agency: we build the list from buying signals, run the cold email and LinkedIn sequences, and qualify every reply before the meeting reaches your calendar.
Resources
Playbooks and breakdowns from the demand programmes we run. Written by the operators doing the work, not a content team.
Explore the key technology challenges facing fintech startups in 2026, including compliance, legacy infrastructure, security, scalability, talent, and AI.
Compare a lead generation agency vs SDR team on cost, speed, control, expertise, scalability and ROI to choose the right operating model for B2B growth.
Is hiring a lead generation agency worth it? Compare costs, ROI, in-house options, timelines, risks and what B2B companies should realistically expect.
You build the business. We build the demand.
We will pressure-test your current outbound setup, identify the one channel that will move first, and tell you the realistic monthly meeting number for your market. No commitment. No pitch deck. If outbound is not the right move for your stage, we will say so before the contract.
Avg. response in 4 hours · Calendly · No sales pressure