Outbound Intelligence
Signal-based cold email and LinkedIn outreach targeting companies showing genuine buying intent right now. Qualified meetings on your calendar in 30 days.
For B2B teams with $5K+ ACV whose buyers are searching Google or asking ChatGPT about your category.
You build the business. We build the demand. Growleads is a B2B marketing agency that captures the demand already searching for you. We run paid search, AI search visibility, and paid social as one coordinated system. Every dollar tied to a meeting booked, not a vanity click. We run the system. You close the deals.
Highly rated across leading B2B review platforms
1,200+
Qualified meetings delivered
3X
Average pipeline growth
5+
Regions with active clients
8+
Industries served
Trusted by Growing Teams Worldwide
What sits inside Inbound Intelligence
Paid search, AI search, and paid social run as one system. The mix shifts with your buyer behaviour, not with channel budgets that need refreshing.
Search, Performance Max, and YouTube campaigns rebuilt around your real conversion: a qualified meeting, not a download.
Generative Engine Optimization plus Answer Engine Optimization. We make sure your category appears in the AI answer, not your competitor's.
How we run an inbound engagement
Every Inbound Intelligence engagement runs this loop. Each stage produces an artefact your team can audit, own, and rerun in-house when ready.
Week 1: forensic audit of existing Google Ads, GA4, and AI search citation share. Conversion actions rebuilt: qualified meeting becomes the primary conversion, not form fills. Enhanced Conversions + Conversion API wired through HubSpot.
Week 1 to 2: pick the right channel mix per buyer behaviour, not category convention. Google Ads structured by intent stage. GEO + AEO cornerstone strategy mapped to top buyer queries.
Week 2 to 3: ad copy and landing pages built to point at a calendar booking, not a contact form. RSA tuning, PMax asset-group discipline, landing page split tests. AI-search cornerstone content drafted for citation patterns.
Week 2 to 4: 30% spend week 1, 60% week 2, 100% week 3. Smart Bidding given 30+ conversions before any major bid-strategy change. We hold spend lower for longer if data is not ready.
Monday cycle: pause losing search terms and audiences, scale winners, refresh creative every 14 days, track AI citation share weekly. Closed-won data uploaded weekly so bidding learns from revenue, not click volume.
The infrastructure underneath
No vendor lock-in. Every platform below is configured in your accounts and stays in your ownership.
Google Ads (Search, PMax, YouTube), plus GEO + AEO cornerstone content for ChatGPT, Perplexity, Gemini citation. Structured by buying-committee role.
GA4 web stream with proper conversion events. AI search citation tracker for the five major AI engines. Audience signals fed back into Google Ads remarketing and LinkedIn Matched Audiences automatically.
Enhanced Conversions for Leads + Google Ads Conversion API. Qualified meetings fire within 24 hours of booking. Closed-won fires when HubSpot deal stage flips. Smart Bidding learns from revenue.
HubSpot is the single source for which clicks turned into qualified meetings, opportunities, and revenue. Every meeting carries first-touch GCLID + AI-engine referrer.
Looker Studio dashboard updated daily. Cost per qualified meeting per campaign + AI citation share per query. The single report we manage to.
Case studies
Named clients, named industries, and the actual CPL, meeting counts, and spend levels from our Google Ads and GEO/AEO programs. No anonymised case studies.
View all case studiesAauti · India and US
Aauti needed a repeatable instructor-onboarding motion. We ran coordinated email and LinkedIn cadences against the same ICP, with sender splits protecting deliverability and a manual qualification pass before any meeting hit the calendar.
Jindal Lifestyle · US, Europe, Mexico
Jindal Lifestyle wanted to open an OEM vertical separate from its retail business. We ran 8 campaigns across three geographies and three named trade shows (Ambiente, NRAS, NAEFM), with industry-specific positioning per region and LinkedIn outbound running in parallel.
UK student housing brand · enterprise client (anonymised)
An enterprise UK student-housing brand watched rising CPCs erode its primary acquisition channel. We rebuilt the Google Ads programme around tight match-type discipline on high-intent housing queries, a landing-page refresh that matched ad copy to the application form, and weekly bid review against actual booking data.
ImpactCraftAI · India, US, UAE
ImpactCraftAI launched with no installed base, no inbound leads, and no warm network. We ran 17 campaigns across India, US, UAE, Massachusetts, and California with per-geography copy splits. The California campaign alone hit a 12.1% reply rate on 2,925 sent.
Fox India Voyages · India
Fox India Voyages sells MICE and corporate event logistics. The buyer pool is narrow but high-intent. We ran a LinkedIn-led outbound system that opened every message with the planner's calendar problem, not Fox's service catalogue.
STITCH · Apparel manufacturing
STITCH sells a garment MES to apparel factories. Most agency programmes were burning the budget on broad-match irrelevant traffic. We rebuilt around tight exact-match keywords on "garment MES" and "production tracking software", and rewrote the landing page with manufacturer-specific proof blocks and a three-field form.
FullDome.pro · Global
FullDome.pro sells immersive dome installations to museums, planetariums, theme parks, and immersive venues. The challenge was precision, not scale. We ran a tight email and LinkedIn programme against a manually curated decision-maker list, with sub-vertical copy splits per venue type.
ZappLoans · India
ZappLoans needed digital loan application volume at unit economics that worked. We ran salaried-professional targeting on instant-loan keywords, with continuous spend optimisation week-on-week against actual borrower disbursement data.
Bana · Global
Bana sells designer and fashion-brand fabric sourcing. We ran high-intent keyword precision against the searches designers and merchandisers actually use, with proof-led creatives that spoke to fabric quality and consistency, not to generic supplier positioning.
Video testimonials
Why Growleads
We are accountable for one thing: qualified meetings with decision-makers who have real budget and authority. Not open rates. Not sequences sent. Not monthly reports that show everything except pipeline.
GEO and AEO, getting your brand cited inside ChatGPT, Perplexity, and Gemini, is live for Growleads clients today. Most demand generation agencies are still running the 2021 playbook. The first-mover window is roughly 18 months wide.
Outbound, inbound, and LinkedIn authority all draw from the same buyer model. Your buyer experiences a consistent, credible brand across every channel. Your pipeline compounds instead of plateauing. One partner, one weekly call.
ICP models, signal libraries, channel playbooks, messaging frameworks, AI automation infrastructure. All of it is yours. The system compounds. Campaigns stop the moment the retainer does. The intelligence we build does not.
If outbound is not right for your market, we say so in the first call. If your ICP is too broad to run with precision, we push back before a dollar is spent. This has cost us some projects. It has kept clients for years.
Testimonials
A 30-day system, not a guess. We understand your buyer first, then build, activate, and run every channel under one intelligence layer.
We study your buyer before touching a single tool: intent signals, channel behaviour, buying committee, decision timeline. The channel decision comes after the buyer is understood, never before.
A channel plan built for your ICP and your market, not a template with your logo on it. It names the channels, the rationale, the budget, and the expected outcomes. You approve it first.
Campaigns go live in 14 days. The intelligence is already built, so activation is fast without cutting corners. The first message knows who it is going to and why they respond.
Outbound, inbound, and LinkedIn authority running under one strategy and one intelligence layer. You attend the meetings. We run everything else.
Shared dashboards and weekly insights: meetings booked, pipeline created, conversion at each stage. Not emails opened. The numbers that connect to revenue.
Which channels does Inbound Intelligence cover?
Two: Google Ads (Search, Performance Max, YouTube) and GEO + AEO citation in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Most engagements pair two channels; full-coverage engagements run all three coordinated.
What is the minimum spend that makes sense?
Below $7,500/month media spend on either Google or LinkedIn, the bid algorithms do not get enough volume to learn. Between $7,500 and $30,000 per channel is where inbound usually compounds. GEO + AEO is separate from media spend and works on a content-engineering retainer.
How do you handle Performance Max with B2B traffic?
Carefully. PMax for B2B requires asset-group discipline, audience signals tuned to your real ICP (not Google's auto-generated lookalikes), exclusion lists for placements that burn budget (mobile games, made-for-AdSense sites), and brand-keyword exclusions so PMax stops claiming credit for organic brand searches.
How long before we see qualified meetings from inbound?
Week 1 is audit and infrastructure. Week 2 is account rebuild and creative. Campaigns go live end of week 2. Most clients see the first qualified meeting from paid in week 3 to 4. GEO + AEO first citations appear in week 6 to 10.
Will this work for our category if buyers do not search yet?
We will tell you no in week 1. If buyer-stage search volume in your category is under 1,000/month and you are not yet on the AI-search radar, inbound is the wrong starting channel. Come back when demand is there, or run outbound + LinkedIn Authority in the meantime.
How do you measure success?
Cost per qualified meeting per campaign (paid). AI citation share per tracked query (GEO + AEO). Weekly Looker Studio review. Every report ends with a decision we are asking you to make. No 'impression share is up' decks.
Who owns the campaigns, landing pages, and AI cornerstone content?
You do. Google Ads campaigns stay in your accounts. GA4 property is yours. Conversion API endpoints are wired to your server-side or HubSpot. Landing pages deploy to your domain. AI cornerstone content lives on your site. We hand over a 14-day playbook and a recorded walkthrough.
What does an Inbound Intelligence engagement cost?
We do not publish a number because every engagement is sized to media-spend envelope, channel mix, and GEO + AEO scope. What we will say upfront: 90-day minimum then month-to-month, priced as a management fee (not a percent of spend), with GEO + AEO retainer separate. The first call gives you a number tailored to your spend.
Are you an inbound marketing agency or a demand generation agency?
Closer to a demand generation agency. A traditional inbound marketing agency chases traffic and form fills; we run paid search and AI search to capture buyers already in-market and turn them into qualified meetings. Demand you measure in pipeline, not page views.
Are you a B2B digital marketing agency?
Yes, a b2b digital marketing agency built around one outcome: capturing the demand already searching for you and turning it into qualified meetings, across Google Ads and AI search. Every dollar tied to a meeting, not a click.
Resources
Playbooks and breakdowns from the demand programmes we run. Written by the operators doing the work, not a content team.
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You build the business. We build the demand.
We will pressure-test your current paid and AI-search setup, audit your conversion infrastructure, and tell you the realistic cost per qualified meeting for your market. No commitment. No pitch deck. If inbound is not the right move for your stage, we will say so before the contract.
Avg. response in 4 hours · Calendly · No sales pressure