A Google Ads agency tuned to cost-per-meeting, not cost-per-click.

Week 1 is intent audit, conversion mapping, and account structure rebuild. Week 2 is creative and landing. Campaigns go live end of week 2. Most clients see the first qualified meeting in week 3 to 4. When an existing account has clean tracking we can compress this to week 2.

We run on your existing account when conversion data and historical performance are worth preserving. We set up fresh when the existing account is structurally broken (Smart Bidding trained on form fills, no offline conversion sync, broken match types). Either way, the account stays in your name and your MCC. We never own your billing or your campaigns.

Three layers. (1) GA4 web stream with proper conversion events tied to a qualified-meeting booking, not a contact form. (2) Enhanced Conversions for Leads plus the Google Ads Conversion API, firing when HubSpot stages a meeting as qualified. (3) Offline conversion upload for closed-won, so Smart Bidding learns from revenue. The cost per qualified meeting becomes the number we manage to.

Below $7,500 per month media spend, Smart Bidding does not get enough conversion volume to optimize, and you are better off on manual CPC for a niche set of high-intent terms. Between $7,500 and $30,000 per month is where Search plus Performance Max usually compounds. Above $30,000 we add YouTube and Demand Gen with proper view-through measurement.

Carefully. PMax for B2B requires asset-group discipline, audience signals tuned to your real ICP (not Google's auto-generated lookalikes), exclusion lists for placements that burn budget (mobile games, made-for-AdSense sites), and brand-keyword exclusions so PMax stops claiming credit for organic brand searches. We rebuild every PMax campaign on this template.

Broad match plus tCPA Smart Bidding is the right answer when (a) Enhanced Conversions are wired correctly, (b) conversion volume is over 30 per 30 days per campaign, and (c) the negative-keyword list is mature. Without all three, broad match torches budget. We will tell you week 1 whether your account meets the bar, and what to do if it does not.

Weekly Monday Looker Studio update (cost per qualified meeting per campaign, search-term changes, creative refresh dates), monthly 30-minute review of pipeline contribution and next-month spend recommendation. No daily dashboards nobody reads. No "impression share is up" decks. Every report ends with a decision we are asking you to make.

You do. Google Ads campaigns are in your account from day one. GA4 property is yours. Conversion API endpoints are wired to your own server-side container or HubSpot. Landing pages are deployed to your domain on your CMS. We hand over a 14-day playbook and a recorded walkthrough so your in-house team can run it without us.

We do not publish a number because every engagement is sized to your media-spend envelope, account complexity, and team capacity. What we will say upfront: 90-day minimum commitment then month-to-month, priced as a management fee (not a percent of spend), and full transparency on every line item that runs under the hood. The first call gives you a number tailored to your spend, never a generic rate card.

Most paid search agencies optimize to clicks and cost per lead. As a B2B PPC agency we wire your closed-won data back into bidding and optimize to cost per qualified meeting, so every dollar compounds against pipeline, not vanity traffic.

Yes, with one difference. A typical performance marketing agency optimizes to clicks and cost per lead. We optimize to cost per qualified meeting, with your closed-won data wired back into bidding so spend compounds against pipeline.