For B2B teams with $7,500+/month media spend and CRM-tracked closed-won.
Growleads is a B2B Google Ads agency that optimizes to cost per meeting, not cost per click. Search, Performance Max, and YouTube rebuilt around the only conversion that matters: a qualified meeting on your sales team’s calendar. Offline closed-won wired back into bidding so every dollar compounds against pipeline, not against vanity clicks. Every dollar tied to pipeline.
Highly rated across leading B2B review platforms
Pipeline-grade Google Ads run around qualified meetings, not form fills. Offline closed-won wired through HubSpot.
1,200+
Qualified meetings delivered
3X
Average pipeline growth
5+
Regions with active clients
8+
Industries served
Trusted by Growing Teams Worldwide
Where Google Ads fits
Google Ads is one of three sub-services inside Inbound Intelligence. It compounds when paired with GEO + AEO, so paid search and AI demand reach the same accounts.
Google Ads and GEO + AEO running as one demand-capture system. See how the channels compound.
Generative Engine Optimization plus Answer Engine Optimization. We make sure your category appears in the AI answer, not your competitor’s.
How we run a Google Ads engagement
Every Google Ads engagement runs this loop. Each stage produces an artefact your team can audit, own, and rerun in-house when ready.
Week-1 forensic audit of your existing Google Ads account: search-term reports by intent stage, conversion paths to closed-won, wasted-spend buckets. Conversion actions rebuilt so a qualified meeting becomes the primary conversion, not a contact-form submit. Enhanced Conversions for Leads + the Google Ads Conversion API wired through HubSpot inside 14 days.
Campaigns split by buying-committee role and intent stage, not keyword similarity. Brand, category, competitor, and problem-aware queries each get their own budget envelope and cost-per-meeting target. PMax rebuilt with asset-group discipline, real ICP audience signals, and brand-search exclusions so PMax stops claiming credit for organic brand searches.
Ad copy and landing pages rewritten to point at a calendar booking, not a contact form. RSAs tuned for headline pinning where it matters. Calendar embedded above the fold via Cal.com. Three to five landing variants live concurrently for split-testing. Bar: 9-13% landing conversion on a well-matched ad-to-landing pair.
Week-1 spend at 30% of target, week-2 at 60%, week-3 at 100%. Adds budget only when cost-per-qualified-meeting holds, not when impression share looks tempting. Smart Bidding given 30+ conversions per 30 days before any bid-strategy change. We will hold spend lower for longer if data is not ready.
Monday cycle: pause search terms over 3x target cost-per-meeting, scale winners, refresh creative every 14 days, re-audit landing conversion monthly. Every change logged with a hypothesis and a 14-day before-after measurement. Closed-won data uploaded weekly so Smart Bidding learns from revenue, not just clicks.
The infrastructure underneath
No vendor lock-in. Every platform below is configured in your accounts, owned by you, and documented in your playbook so your team can take Google Ads in-house whenever you want.
Search, Performance Max, and YouTube campaigns. Structured by buying-committee role, not keyword similarity. Bidding strategies tied to qualified-meeting conversions, never form fills.
GA4 web stream wired with proper conversion events. Audience segments built from on-site behaviour (pricing page, comparison content, calendar abandon) feed Google Ads remarketing automatically.
Enhanced Conversions for Leads plus the Google Ads Conversion API. The qualified meeting fires within 24 hours of booking. Closed-won fires when HubSpot deal stage flips. Smart Bidding learns from revenue, not from clicks.
HubSpot is the single source of truth for which Google Ads clicks turned into qualified meetings, opportunities, and revenue. Every meeting carries its first-touch GCLID.
Looker Studio dashboard updated daily. Cost per qualified meeting per campaign, per match type, per device, per landing page. The number that decides budget shifts every Monday.
Case studies
Named clients, named industries, and the actual CPL, meeting counts, and spend levels from our Google Ads and GEO/AEO programs. No anonymised case studies.
View all case studies
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Video testimonials
Why Growleads
We are accountable for one thing: qualified meetings with decision-makers who have real budget and authority. Not open rates. Not sequences sent. Not monthly reports that show everything except pipeline.
GEO and AEO, getting your brand cited inside ChatGPT, Perplexity, and Gemini, is live for Growleads clients today. Most demand generation agencies are still running the 2021 playbook. The first-mover window is roughly 18 months wide.
Outbound, inbound, and LinkedIn authority all draw from the same buyer model. Your buyer experiences a consistent, credible brand across every channel. Your pipeline compounds instead of plateauing. One partner, one weekly call.
ICP models, signal libraries, channel playbooks, messaging frameworks, AI automation infrastructure. All of it is yours. The system compounds. Campaigns stop the moment the retainer does. The intelligence we build does not.
If outbound is not right for your market, we say so in the first call. If your ICP is too broad to run with precision, we push back before a dollar is spent. This has cost us some projects. It has kept clients for years.
Testimonials
“Partnering with Growleads was transformative for our business. Their multi-channel lead generation strategies increased our client base by 20% and significantly improved our conversion rates.”
“We’d tried two other lead generation agencies before. Both times we ended up doing half the work ourselves. With Growleads, we handed over the keys and they ran everything. We went from zero outbound meetings to eight per month. Best decision we made this year.”
“We started with Growleads after a disappointing experience with another agency, so we were skeptical. It quickly became clear that this team operates differently. Transparent, honest, no overpromises. Their integrity is rare in this industry.”
“They helped us structure and scale our outbound lead generation, bringing in relevant B2B leads aligned with our target audience. They don’t just send random contacts. They take time to understand the product and refine targeting over time.”
“We connected with Growleads when we shifted to the B2B vertical. They function as our growth partners, and now we can’t imagine scaling without them.”
“Excellent B2B lead generation service. Growleads helped us identify high-quality prospects that actually converted. Their data accuracy is impressive and saved our sales team a lot of time.”
“Professional team, great setup and follow through. Highly communicative during the engagement.”
“You can trust 100% in Growleads. They do exactly what they promise within the expected time.”
“Perfect job done!”
A 30-day system, not a guess. Audit first, conversion infrastructure second, structure third, launch fourth, optimization loop fifth.
Forensic audit of the existing Google Ads account: search-term reports, conversion paths, wasted-spend buckets, brand-vs-non-brand attribution drift. In parallel, Enhanced Conversions for Leads + the Google Ads Conversion API wired through HubSpot or Salesforce. Qualified-meeting and closed-won events flow within 24 hours.
Campaigns split by buying-committee role and buyer intent (brand, category, competitor, problem-aware). PMax rebuilt with asset-group discipline and brand-search exclusions. Three to five landing-page variants written and shipped. RSAs tuned for headline pinning.
Campaigns go live at 30% of target spend. Smart Bidding given time to learn from real qualified-meeting conversions, not noise. Daily monitoring of search-term reports and placement data.
Spend ramps to 60% then 100% as cost-per-qualified-meeting holds inside target. First qualified meetings from paid traffic hit your calendar. Landing-page split tests rotate every 14 days.
Monday cycle: pause losing search terms, scale winners, refresh creative, re-audit landing conversion every 30 days. Closed-won data uploaded weekly so Smart Bidding learns from revenue. Every change logged with a hypothesis.
How long before we see the first qualified meeting from Google Ads?
Week 1 is intent audit, conversion mapping, and account structure rebuild. Week 2 is creative and landing. Campaigns go live end of week 2. Most clients see the first qualified meeting in week 3 to 4. When an existing account has clean tracking we can compress this to week 2.
Will you run on our existing Google Ads account or set up a new one?
We run on your existing account when conversion data and historical performance are worth preserving. We set up fresh when the existing account is structurally broken (Smart Bidding trained on form fills, no offline conversion sync, broken match types). Either way, the account stays in your name and your MCC. We never own your billing or your campaigns.
How do you track cost per qualified meeting, not cost per click?
Three layers. (1) GA4 web stream with proper conversion events tied to a qualified-meeting booking, not a contact form. (2) Enhanced Conversions for Leads plus the Google Ads Conversion API, firing when HubSpot stages a meeting as qualified. (3) Offline conversion upload for closed-won, so Smart Bidding learns from revenue. The cost per qualified meeting becomes the number we manage to.
What is the minimum spend that makes sense?
Below $7,500 per month media spend, Smart Bidding does not get enough conversion volume to optimize, and you are better off on manual CPC for a niche set of high-intent terms. Between $7,500 and $30,000 per month is where Search plus Performance Max usually compounds. Above $30,000 we add YouTube and Demand Gen with proper view-through measurement.
How do you handle Performance Max with B2B traffic?
Carefully. PMax for B2B requires asset-group discipline, audience signals tuned to your real ICP (not Google’s auto-generated lookalikes), exclusion lists for placements that burn budget (mobile games, made-for-AdSense sites), and brand-keyword exclusions so PMax stops claiming credit for organic brand searches. We rebuild every PMax campaign on this template.
What is your stance on broad match and Smart Bidding?
Broad match plus tCPA Smart Bidding is the right answer when (a) Enhanced Conversions are wired correctly, (b) conversion volume is over 30 per 30 days per campaign, and (c) the negative-keyword list is mature. Without all three, broad match torches budget. We will tell you week 1 whether your account meets the bar, and what to do if it does not.
How often will we hear from you, and what does reporting look like?
Weekly Monday Looker Studio update (cost per qualified meeting per campaign, search-term changes, creative refresh dates), monthly 30-minute review of pipeline contribution and next-month spend recommendation. No daily dashboards nobody reads. No “impression share is up” decks. Every report ends with a decision we are asking you to make.
Who owns the campaigns, landing pages, and conversion infrastructure when we end the engagement?
You do. Google Ads campaigns are in your account from day one. GA4 property is yours. Conversion API endpoints are wired to your own server-side container or HubSpot. Landing pages are deployed to your domain on your CMS. We hand over a 14-day playbook and a recorded walkthrough so your in-house team can run it without us.
What does a Google Ads engagement cost?
We do not publish a number because every engagement is sized to your media-spend envelope, account complexity, and team capacity. What we will say upfront: 90-day minimum commitment then month-to-month, priced as a management fee (not a percent of spend), and full transparency on every line item that runs under the hood. The first call gives you a number tailored to your spend, never a generic rate card.
What makes you different from a typical paid search agency?
Most paid search agencies optimize to clicks and cost per lead. As a B2B PPC agency we wire your closed-won data back into bidding and optimize to cost per qualified meeting, so every dollar compounds against pipeline, not vanity traffic.
Are you a performance marketing agency?
Yes, with one difference. A typical performance marketing agency optimizes to clicks and cost per lead. We optimize to cost per qualified meeting, with your closed-won data wired back into bidding so spend compounds against pipeline.
Resources
Playbooks and breakdowns from the demand programmes we run. Written by the operators doing the work, not a content team.
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You build the business. We build the demand.
We will pressure-test your current Google Ads account, audit your conversion infrastructure and PMax governance, and tell you the realistic cost-per-qualified-meeting for your market. No commitment. No pitch deck. If Google Ads is not the right move for your stage, we will say so before the contract.
Avg. response in 4 hours · Calendly · No sales pressure
