SEO Lead
Saurabh Shyara
Leads SEO and the GEO/AEO work that wins organic and AI-answer visibility.
Saurabh leads SEO at Growleads, covering the full spectrum from technical audits and on-page optimization to the GEO and AEO work that gets the firm and its clients cited in AI-generated answers. His starting point on any engagement is the same: find the specific pages and queries losing ground, diagnose the actual cause, and fix in order of impact. Most organic traffic problems trace back to a small number of fixable issues, not a hundred things at once.
The GEO/AEO work is where he spends an increasing share of his time. As more buyers start searches in ChatGPT, Perplexity, and Google's AI Overviews, ranking on a traditional results page is necessary but no longer sufficient. Getting cited in those AI answers requires a different kind of page structure, different schema, and a different read of what "authority" means to a language model vs. a search crawler. Saurabh builds for both.
He writes on SEO fundamentals, GEO strategy, and the technical decisions that separate pages that rank from pages that compound.
What I focus on
- SEO
- GEO
- AEO
- Technical SEO
- Link building