Achieving 26x ROAS: A Triumph in Digital Marketing for UK Rent Guarantor Service
Surpassing 100K Impressions in Just 6 Months, Demonstrating Impactful Ad Performance
Overview
Housing Hand is the UK’s leading rent guarantor service, offering students, professionals, and international tenants a secure solution for renting without a traditional guarantor. With a proven track record of supporting over 100,000 renters, Housing Hand bridges the gap between tenants and landlords by providing reliable guarantor services that enable easier access to accommodation.
Strategic Objectives Defined for Maximum Growth
Challenges
- Competitor Domination: A major competitor, rentguarantor.com, had taken the key search term “rent guarantor” as their brand name, making it difficult to compete for top positions in search results. This led to increased competition for visibility and higher bids on critical keywords.
- Achieving High ROAS: Housing Hand’s goal was to maximize the Return on Ad Spend (ROAS) while maintaining efficient lead generation. Competing for the same keywords as rentguarantor.com meant balancing aggressive bidding with budget constraints to ensure profitability.
- Seasonal Rising CPC: During key rental periods (e.g., the start of the academic year), cost-per-click (CPC) surged due to increased demand for rental guarantor services. This seasonal rise in CPC posed a challenge for maintaining cost-effective campaigns while securing top ad placements.
Our Approach
Data-Driven Optimization:
- Continuous A/B testing on ad copies and landing pages to improve engagement and conversion rates.
- Real-time bid adjustments based on device, location, and time of day to optimize ROI.
Boosting Guarantor Services & New Market Expansion
- Strategically enhanced impression share for the Guarantor Service campaign, increasing visibility in a competitive market.
- Launched a targeted Indian market campaign, tailored to local preferences, driving significant results in a new demographic.
Efficiency & Cost Control
- Expanded negative keyword lists to improve ad relevance and reduce wasted spend.
- Implemented an aggressive bid strategy during peak months to maintain top search positions despite rising CPC.
Remarkable Results through Strategic Campaigns
Summary
Growleads helped Housing Hand achieve exceptional results through data-driven optimization and strategic bidding. The campaigns generated 138,975 impressions, 44,840 clicks, a 32.26% CTR, and an average CPC of £0.61, delivering a strong 26x ROAS in a competitive market.
This approach boosted Housing Hand's visibility and established them as a leader in the rent guarantor space. The tailored campaign, including the targeted push into the Indian market, further increased engagement and conversions.
