Outbound Intelligence
Signal-based cold email and LinkedIn outreach targeting companies showing genuine buying intent right now. Qualified meetings on your calendar in 30 days.
38,700+ qualified loan applications at a 9.5% CTR.
ZappLoans is a fintech platform offering instant personal loans to working professionals in India with same-day disbursal. Their goal: scale borrower acquisition at a defensible cost per qualified applicant, reaching high-intent users who needed fast credit and were underserved by traditional lenders.
Overview
ZappLoans serves working professionals in India who need fast personal credit (10K to 5L INR) with same-day disbursal. The user is searching at the moment of need: an unexpected expense, a planned purchase, a credit gap. They will choose the first credible lender that approves their application inside 30 minutes.
The challenge
Snapshot
Engagement cadence
Week 1
Audit + conversion infra wired
Week 2
Account rebuild + creative shipped
Week 3
Launch on 30% spend ramp
Month 3
Cost-per-meeting holds; full spend
Our approach
Lead ad copy with the actual time-to-disbursal ('approved in 30 minutes', 'cash in your account same day'). Speed beats interest-rate copy when the reader is in the moment of need.
Reframed the conversion from 'application started' to 'application qualified' (passed eligibility filter). Smart Bidding learned to bid up for users likely to clear the credit threshold.
Bid modifiers around payday windows, salary-cycle dates, and metro vs tier-2 city patterns. Spend paused in time slots where historical data showed zero approvals.
Three to five RSA variants live concurrently per ad group, refreshed every two weeks based on assets-by-asset performance reporting.
Tools we ran
38,700+
qualified loan applications
Results
ZappLoans served 1.5M impressions to high-intent loan-seeking users, captured 137K clicks at a 9.5% CTR (above the fintech baseline of 4 to 6 percent), and produced 38,700+ qualified loan applications. The shift from 'application started' to 'application qualified' as the conversion action meant Smart Bidding optimized against credit-quality signal rather than raw click volume.
You build the business. We build the demand.
Avg. response in 4 hours · No commitment · No pitch deck
How we work
We have run the work we sell. Cold email at 2am debugging deliverability. Paid budgets across continents. We carry the calluses, not just the slide deck.
If outbound is not right for your market we say so before the contract. If your ACV is under $5K we say so. The honest no has cost us deals and kept us clients for years.
12 qualified meetings, not 'significant pipeline'. 38,700 leads, not 'tremendous results'. Every page on this site puts numbers next to claims and named clients next to numbers.
Domains, accounts, lists, playbooks, signal libraries, automations. All in your name from day 1. The system we ship transfers cleanly the day the contract ends.
Reach
Five regions, eight industries, ACV bands from $5K to $500M. The system that ships in one market ports cleanly to the next.
Why Growleads
We build the intelligence layer that decides which activity to run on whom, when, and why. Activity is the easy part; intelligence is the leverage.
Outbound, inbound, GTM, and LinkedIn Authority run on the same buyer model. Your buyer experiences a consistent brand across every channel. Pipeline compounds instead of plateauing.
GEO + AEO citation in ChatGPT, Perplexity, and Gemini is live for our clients today. The first-mover window for AI search authority is ~18 months wide. Most agencies are still running the 2021 playbook.