Hospitality · Premium tableware

Lagavi

660 hospitality procurement enquiries at a 13.8% CTR.

Lagavi is a premium, design-first tableware brand collaborating with global artisans on ceramic collections for retail and B2B. As they scaled into B2B hospitality, they needed a performance-marketing engine that reached procurement leads at hospitality brands without diluting the existing retail brand.

ServiceGoogle Ads IndustryHospitality GeographyIndia, Middle East Timeline90 days
Engagement at a glance Closed
Type B2B paid acquisition
Service Google Ads
Buyer Procurement · head chefs
Geo India, Middle East
Timeline 90 days
Impressions 100K to hospitality procurement decision makers
Clicks 13.5K captured at a controlled CPC
Average CTR 13.8% vs hospitality baseline of 5-7%
Conversions 660 hospitality procurement enquiries

Overview

Who Lagavi is and what they came to us with.

Lagavi sells design-first ceramic tableware to consumers (retail) and to hospitality buyers (B2B). The B2B buyer is a procurement lead at a hotel chain, a head chef commissioning bespoke pieces, or an interior designer specifying tableware for a restaurant. Their goal: open a B2B paid channel that produced procurement enquiries from hospitality brands without diluting the existing retail brand or budget.

The challenge

What was hard before we started.

  1. 01 Tableware search queries are dominated by retail intent. B2B hospitality buyers use a different vocabulary: ‘restaurant crockery supplier’, ‘hospitality dinnerware’, ‘bespoke tableware brand’.
  2. 02 Hospitality B2B procurement is a long cycle (60 to 180 days) with multiple decision-makers (head chef, procurement, F&B director). One Google Ads click rarely converts.
  3. 03 Smart Bidding needed B2B conversion signal that did not exist in the historical account, which was tuned for retail purchase conversions.

Snapshot

What changed when we took over the account.

Before
  • Single account chasing retail and B2B in same auction
  • Conversions trained on retail purchases, B2B blind
  • Spend pulled away from B2B by retail seasonal peaks
After
  • Separate B2B campaign tree with hospitality audience signals
  • Conversions = ‘request a sample kit’ booking from procurement
  • 13.8% CTR vs 5-7% hospitality-category baseline

Engagement cadence

Four checkpoints from audit to scaled outcome.

01

Week 1

Audit + conversion infra wired

02

Week 2

Account rebuild + creative shipped

03

Week 3

Launch on 30% spend ramp

04

Month 3

Cost-per-meeting holds; full spend

Our approach

Four moves that made the difference.

01

B2B query isolation

Separate campaign tree around B2B hospitality query patterns: ‘restaurant tableware supplier’, ‘hotel crockery wholesale’. Retail terms excluded with negative keywords.

02

Buyer-persona audience signals

In-market ‘restaurant equipment’ and ‘hospitality industry professionals’ audience signals. Excluded the retail-shopper audience the legacy account was training on.

03

B2B-tuned creative and landing

Ad copy on artisan collaboration, custom-design programs, sample-kit availability, and B2B order minimums. Landing rebuilt to lead with a ‘request a sample kit’ booking.

04

Hospitality-trade calendar awareness

Spend ramped around hospitality trade calendars and procurement-budget cycles, paused during retail-focused holiday peaks where the B2B buyer isn’t searching.

Tools we ran

Google Ads GA4 Enhanced Conversions HubSpot Looker Studio

660

B2B procurement enquiries

Results

What the engagement produced.

Lagavi’s B2B hospitality campaign served 100K impressions to procurement-relevant audiences, captured 13.5K clicks at a 13.8% CTR, and produced 660 B2B procurement enquiries. The split-campaign approach kept the existing retail spend protected while opening a separately-trackable B2B pipeline that procurement teams at hotels and restaurants could enter through.

In their words

Watch the founder’s story.

Raunak Mohnot testimonial

Qualified meetings with the right buyers, every month, without the noise.

Raunak MohnotFounder, Lagavi

You build the business. We build the demand.

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How we work

Four operating principles that shape every engagement.

Operator-first

We have run the work we sell. Cold email at 2am debugging deliverability. Paid budgets across continents. We carry the calluses, not just the slide deck.

Honest no, said early

If outbound is not right for your market we say so before the contract. If your ACV is under $5K we say so. The honest no has cost us deals and kept us clients for years.

Numbers over adjectives

12 qualified meetings, not ‘significant pipeline’. 38,700 leads, not ‘tremendous results’. Every page on this site puts numbers next to claims and named clients next to numbers.

You own everything we build

Domains, accounts, lists, playbooks, signal libraries, automations. All in your name from day 1. The system we ship transfers cleanly the day the contract ends.

Reach

Where we run paid demand programs.

Five regions, eight industries, ACV bands from $5K to $500M. The system that ships in one market ports cleanly to the next.

Regions5
Industries8
Engagements200+
Meetings booked1,200+

Why Growleads

Three things companies tell us we do differently.

Demand Intelligence, not demand generation

We build the intelligence layer that decides which activity to run on whom, when, and why. Activity is the easy part; intelligence is the leverage.

One operating system across channels

Outbound, inbound, GTM, and LinkedIn Authority run on the same buyer model. Your buyer experiences a consistent brand across every channel. Pipeline compounds instead of plateauing.

Channels most agencies cannot offer

GEO + AEO citation in ChatGPT, Perplexity, and Gemini is live for our clients today. The first-mover window for AI search authority is ~18 months wide. Most agencies are still running the 2021 playbook.

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