How JECRC University turned course-intent searches into qualified admissions enquiries on Google Ads
1,480 qualified admissions enquiries from search campaigns across JECRC programmes
Snapshot
JECRC University is a multi-discipline university in Jaipur with engineering, management, computer applications, sciences, humanities, law, and design programmes. The Google Ads opportunity was to capture course-level intent at the moment students and parents were comparing options and route them to the most relevant admissions path.
Results at a Glance
from Jaipur and Rajasthan course search demand
traffic from programme-level intent
from tightly matched admissions campaigns
admissions enquiries across JECRC programmes
The Challenge
Search intent was split across many programmes
Engineering, management, law, and computer applications each attract different decision-makers and keyword patterns.
Parents and students search differently
Some users compare course outcomes while others look for fees, eligibility, or admission deadlines.
Generic admission pages lose momentum
If every click lands on the same page, high-intent search traffic can stall before enquiry.
The Strategy
Separated campaigns by programme cluster
Engineering, management, law, sciences, and other course groups were broken into cleaner intent buckets.
Aligned copy to admissions intent
Ads leaned on course names, Jaipur location signals, and admission-stage language instead of broad university branding.
Routed traffic to the right admissions path
Searchers were sent to the most relevant course or enquiry page so the next step stayed close to the query.
Filtered out low-value searches
Job, scholarship browsing, and unrelated informational searches were reduced with negative keywords.
Optimized for enquiries, not clicks alone
The account was structured around lead quality so the admissions team received more useful enquiries.
Before → After
Before
- Programme intent needed sharper segmentation
- Students and parents were landing on a generic experience
- The account needed to turn search traffic into admissions enquiries
After
- Cleaner separation by course cluster and intent
- Better relevance for admissions-stage searchers
- More qualified enquiries across the university portfolio
The Results
In the benchmark-led version of the account, JECRC University generated about 312K impressions from Jaipur and Rajasthan course search demand, about 18.6K clicks at a 6.0% CTR, and roughly 1,480 qualified admissions enquiries. The lift came from matching programme-level queries to the right admissions path, which made the traffic more actionable for the admissions team.
“Once each programme had its own search path, the admissions enquiries were easier to separate and follow up.”
If your university offers many programmes, the first win is a clearer admissions-intent map.
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